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Apartment Living

Going Dark on Social Media

Going Dark on Social Media

Going Dark on Social Media

Weidner Apartment Homes, the 15th largest owner of apartments in the US, announced in December of 2019 that it will suspend its use of Facebook to better protect the privacy and data of its residents and business operations. They will be looking at new in-house options that are safe, secure, and easy to use. (Source: Multifamily Press) That’s why Central Media Solution added Call Assist 24/7 to their suite of print solutions for Multifamily.

Many companies are starting to “go dark” with their Google Maps Marketing in the past few years. They believed that people would prefer using the internet versus reading a magazine. This was another example of a bold decision. Who takes the time to read any more? Lots of folks.  Print does not require another new password or leave a trail of cookies with every page that you turn. It provides a story through content and pictures.  Central Media Solution is a publisher of many targeted magazines such as Apartment Magz and  New Homes Monthly and their latest pub, The Vender Guide. People are craving for print once again. Especially our seniors who prefer print than the Internet as the Boomer generation downsizes to look for an apartment home.

Fake news has been an ongoing concern and alternative facts are now accepted as commonplace. (Source: The Guardian) Facebook has suspended about 400 apps associated with developers.  Many people are returning to conventional venues for information such as newsprint, radio, and TV. Weidner is looking for simple and easy to use solutions to communicate with its residents. But can we just disconnect from social media? And why are we as consumers so easily addicted to “likes” and “shares”?

Technologies improved our daily living.  It can be used to enhance our lives. Social media gives people a forum to express their opinions and connect with companies, family, and friends. At first the multifamily industry was very cautious of social. Then we dipped our big toe in the Facebook ocean to see what would happen. Negative and positive reviews poured into our profile pages. These negative reviews were scary, but we learned that they are an opportunity to show how we respond to our residents and solve their issues. That’s telling a positive story. We focused on increasing our followers, post likes, and linked our websites to channel our leads in-house creating SEO. Is Social media a monster to be tamed or another solution in our leasing toolbox?

Each company will have to NAVIGATE their way through the fake news and concerns about data safety. Is Weidner being a visionary by “going dark” on Facebook? Planning to look for simple, safe, and easy technology is a very smart decision indeed. That’s why Central Media Solution has created Call Assist 24/7. Its simple, easy call management platform designed with feedback from on-sites in multifamily. It has no Apps, snap photo features, and uses the native tools our cell phones to communicate in real-time. And all info is easily updated and stored in the cloud. Call Assist 24/7 is a game-changer for call management… just what you are looking for now!

Published at Thu, 30 Jan 2020 13:51:22 +0000

Who’s Getting App Fatigue?

Who’s Getting App Fatigue?

There’s an app for that.  There seems to be an app for almost everything these days!  Then why do so many of us feel app weary or fatigued? Are these apps adding value to our lives? Why do we need all these apps?  With Central Media Solution’s new IVR call management system, Call Assist 247, no app needed. There is snap photo or video functionality using the native tools in our smart phones. The apartment resident calls in an after-hours service request and the maintenance tech on call, requests a photo or video getting image showing water coming out of the ceiling of an apartment. Seamless communication without an app. (Source: Vanilla plus)

I am blessed to be of an age where I can recall the excitement of getting a colored television. Soon we were playing “Pong” Pong was a table tennis sports game that was one of the first video games. How exciting it was to see the little white blip bounce along the television screen. Soon Atria and ColecoVision battled it out in the 80’s to bring the arcade experience into our homes. Then……this thing called the Internet. To access the world wide web, you needed to use a dial up router through your phone system. While you were on the internet, you could not make any outgoing or receive incoming telephone calls. But no worries because we had pagers to help us be accessible 24/7.

Fast forward to cordless phones that look like a small “brick” and paired with a pager, gave us the ability to be more mobile with our information. We jumped from razor and flip phones to the first Blackberry allowing us to read email and respond immediately. We can work from anywhere now!  But the release of the first iPhone in the UK changed our world forever. Because now we have smart phones and we are so much smarter.  To stay smart, we need lots of apps to help us do stuff better than ever before.

The average person could have over 100 apps on their smart phone. I thought this seemed high, so I checked the settings on my android phone and was shocked to see that I have 91 apps. How the heck did I get so many apps and am I using them all? What the heck is eBay Attribution? It’s even scarier that if I try to remove an app, I get a message effectively saying that “removing this app may disable my data”! Now I am anxious that I could break my phone.

Call Assist 247  understands that technology needs to be intuitive and simple for every generation. Having one less app for us to download makes Call Assist 247 a smart choice for your property management answering service and call management. We were built specifically for multifamily with the goal of helping your leasing and maintenance teams communication seamlessly with your valued residents. Our system allows your residents to send a video or photo of their maintenance issue while your residents receives a photo of the maintenance technician coming to make their repair. No app to download. Out tools work on every mobile phone. So, if you are app weary, we hear you!

Published at Thu, 30 Jan 2020 13:48:14 +0000